FAQ: OFFER GENERATION
WAIT, WHAT’S OFFER GEN?
Offer gen is about focusing your time and resources to generating offers (not leads) by effectively guiding home buyers through the home search process. It’s an extremely effective way to grow your business while providing the best possible experience to your clients.
SO ISN’T THIS THE SAME AS LEAD GEN?
Good question! Lead Gen is about paying for prospects that might be interested in working with you. Offer Gen is about making sure that these prospects turn into clients, and that clients are writing offers. It’s a much more direct way to increase your commissions.
WELL, SAME AS LEAD CONVERSION THEN?
Lead conversion is an important component of Offer Gen, but it’s not the whole story. Effective offer gen will not only increase your lead conversion, but it will also 1) accelerate your home buying cycle so you can work with more clients, 2) reduce the effort and investment you need per client and 3) increase client satisfaction.
I’M TOO BUSY FOR THIS, WHY SHOULD I CARE?
Do you have a marketing budget? Spend weekends at open houses or farming leads? The time and money you spend on these activities might be going to waste if you don’t have a strong offer generation strategy. Good news is, improving your offer gen will improve return on all of your marketing investments in one go.
I DON’T GENERATE LEADS ONLINE, SO THIS IS IRRELEVANT TO ME.
On the contrary! Offer gen applies to all of your prospects, web generated or otherwise. According to Inman News, more than half of agents said that less than 5% of their business comes through online leads. Offer Gen is just as important and effective for the other 95%.
IS REALSCOUT THE ONLY OFFER GEN COMPANY OUT THERE?
Nope. Many companies are following RealScout’s lead in raising their hand as an Offer Gen focused company. RealScout is the first and most powerful Offer Gen product, but you can check out other offer gen companies in our Offer Generation Tool Box.
OK FINE, HOW DO I GET STARTED WITH OFFER GEN?
Start by 1) being responsive to prospects, 2) adding personalized value during the home search process and 3) providing a robust framework to organize your client’s workflow. Our Offer Generation Playbook will walk you through how to set this up.
YEAH, THAT’S GREAT, I GUESS, BUT ISN’T THERE A FASTER WAY?
If offer generation is a priority for you, the RealScout platform can easily provide the solutions you need to have a world-class offer gen strategy. You’ll increase your marketing ROI and have plenty to reinvest in your business, or finally take that trip to Madagascar. Try it for free!